Why Build Relationships?

Blogging 10 years ago and now (2011) has changed dramatically. The power of building relationships with blog visitors or more commonly called Customer Relationship Management (CRM) has only recently begun to take shape and form.

Medium and large corporations ie. Apple and Samsung have fully staffed departments just handing customer relationships and why is that so? Making long term profits out of relationships work! However, relationship levels have changed in the last 10-years and it is not the same as it used to be.

Let me share with you on why I feel building relationships with your blog visitors matter as far as profiting from your blogs is concerned and what are the 3-simple methods I use to build these awesome relationships.

Another plus point I’ve noticed when I started implementing some of the relationship building tactics you’re about to read is, my blogs began climbing up the ranks in the SERP’s.

This has not happened randomly but for 9 out of 10 of my blogs! Perhaps, even Google and other search engines like it when you put some focus on user experience. From what I came to know, and also according to Rand Fishkin, CEO of SEOMoz.org if visitors spends more time on your blogs, and enjoy your content, Google is alerted about it and they tend to rank such sites higher up the SERP’s.

So, basically on step ahead of interacting with your blog visitors is to build long lasting relationships with them. Because of this heighthened visitor experience on most of my blogs, I have seen an increase in income levels too. My blog visitors tend to leave more comments, click on my links, buy in to my offers etc. Many immediately bookmark the blog and revisit 2-3 times a day to further explore more content and articles. How do I know all this? Try using Google Analytics. You’ll be amazed on what you can discover.

I remember, when I newly started blogging back in 2003, there used to be a time when I could just slap a simple (text only) 300-400 word article, place a few affiliate links here and there and wallah…I’d make some sales. It’s no longer the same these days. Times have changed and the online community in general has become more educated, savvy and demanding. Not only that, competition has also become more fierce too.

So for this reason, if you want to increase the liking of your blogs and start monetizing from your blogs effectively, you MUST start building relationships with your blog visitors.

3-Ways I Build Relationships With My Blog Visitors

1. Write Compelling, Interesting And Targetted Content Directed To Your Visitors

This is important. I think if you’re writing an article, you should make the article sound interesting by engaging the visitor… as if you were talking to them face to face. Ask questions! Probe, but be polite. This style of writing can only come with lots of practice and experience but if you’re not engaging your visitors from the start, then you’re leaving lots of potential income on the table.

Forget about just delivering the facts. Everyone does that, don’t they? Do a search on any topic and you’ll know what I mean. Boring facts laid out in text format with little or no images. No proper references.  You need to stand out and make your content more compelling and interesting. If you don’t have the skills to write, outsource it.

One good place I highly use and recommend is Green Light Articles. (Their rates are perhaps the lowest in the industry but their quality surpasses many overly priced content writing services in the market.)

2. Use The Power of Social Media Whenever Possible

I know, I know! You’re already socializing with lots of friends and sometimes keeping up with the load can be daunting as it can take up considerable time to be on the Social networks but the point is IF almost everyone out there is on Facebook why isn’t your blog/website? Just think about it. I used to think that why the hell should large successful corporate giants like BMW and Coca-Cola need a Facebook account but when I observed closely, I realized their increased following on the social networks meant more leads which eventually translated to more sales.

Grab a copy of the famous Facebook Fanpage WordPress plugin here and install FB fanpages from within your WordPress blogs in minutes!

3. Always Offer A FREE Gift (A Targeted Valuable Gift)

You may have heard about this that if you want to win a girl’s heart, give her a gift! It’s no different when it comes to your blog visitors. 2-things happen when you offer a free gift to your visitors.

• They like you and stick on with you perhaps because they feel obliged that you’ve given them a really valuable gift.
• You get a chance to collect their names and email addresses

A good example is what I have done on this blog which you’re on right now. Noticed the pop-up light box appearing for the first time asking you to download my latest book? I’m using one of the best in the industry, called PopUp Domination. This is just one of the ways. You can even place a fixed box on the left or right pane using Widget on your WordPress blog together with the code given by your autoresponder service (i.e Aweber/ Getresponse).

Interested to get PopUp Domination for your blog? Buy from my link here and I’ll help you install PopUp Domination at no extra cost. Don’t forget to email me the receipt no. (Just my way of saying thank you!)

In Conclusion

Build relationships and you’ll never go wrong. Beat the clutter out there and stand out as an authority in your niche by engaging with your blog visitors from the start. They’ll love you for it and will buy whatever you’ll have to offer…. eventually.

Speak to you soon.

Amar Aaron

Author & Founder
The HNM System
www.HybridNicheMarketing.com