Content Curation For Blog Marketing

Hey there! Amar here…

March 2012 is practically over and we’re now in April. Seems so fast 30-days have passed. Time surely has no plans on waiting around or chilling out but we humans need to take time off once in a while from our hectic lifestyles and chill out.

Ok, in this post, I’d like to share with you, (our loyal followers and readers) about a technique I’ve been using recently about generating content the easy way without writing the content from scratch yourself or hiring any ghostwriter or freelancer to write the content for you.

SEO Is Not Working As It Used To…

As you maybe aware by now, SEO as we all know it is NO LONGER working the way it used to. You cannot outsmart Google (the giant) anymore. They’re too smart and have now begun penalizing websites and blogs that are too SEO perfect.

Why are they doing this? Because, they want to clean up the noise and dirt on the Internet and only want to provide great quality search results. I kove what they’re doing and from the way I see it, the only way to do this is to de-index sites with irrelevant content and which are using perfect SEO techniques to outsmart the engines. (Sorry Blog Networks! And thank God I didn’t use them for my backlinks much.)

Bottomline: Google wants GREAT HIGH QUALITY CONTENT and if you can somehow deliver this, Google will love you and make you rich in the process!   How? Keep on reading…

Since content is king right now, I’ve literally STOPPED using the usual SEO techniques and have been toying around with a relatively new technique of generating content called Content Curation.

Using this strategy for a few months now has indeed brought in great results in terms of traffic to most of my niche blogs. And to be honest, I didn’t even do 1-backlink on ant of these sites. “Belive me whent I say, Not even ONE backlink!”

In a nutshell, ‘content curation’ is a method of creating relevant content for your blogs without having the need to create the content from scratch yourself or even hiring a freelancer to write the content for you. This new technique (even though its been around for a while now) is getting two thumbs up from Google and other search engines. They love curated content and are rewarding sites by sending lots of traffic to them.

I could explain in greater depth about this strategy but I thought I’d let you read it for yourself.

One of the leading experts in curation, Paul Clifford, has explained Content Curation beautifully in his FREE report which I’ve included the link below for you to download.

Why Do You Need to Curate Your Content?

Because, IF you want to…

  • Save time and don’t want to spend hours on end creating content for your blogs from scratch;
  • Save money in the long run because outsourcing your articles or content writing can add up and become very expensive;
  • If you want to gain high quality traffic to your blogs and create some kind of authority in your niche;
  • If you’ve tried the old SEO ways of gaining rankings with hopes of getting free traffic organically but its not working for you;

There are many other reasons  why you should seriously start curating your content. But first, see how curation is supposed to work. Get your hands on Paul Clliford’s FREE report now and read it all now.

Remember: Curation is NOT plagiarising or breaking any copyright laws…provided you know how to do it right!

>> CLICK HERE TO DOWNLOAD THE FREE REPORT

Cheers & happy curating :-)

p.s. Hope the report will pass on valuable info to you. If you have any questions, please use the comments section below and I’ll be more than happy to answer any of your queries. Don’t forget to LIKE me too!

 

5 SEO Tips According To Google

Hi guys and gals,

Amar here.

hybrid niche marketing seo tipsI wanted to share this very important post with all of you especially if you are preparing content for your blogs or websites.

A few days ago, I was fortunate to have stumbled upon Matt Cutts (Google employee) sharing a couple of things about what Google likes and doesn’t like.

And in that video, Matt accidentally DISCLOSED some hidden pointers which up to today no one, and I mean NO ONE, knew it for sure. Most of us, out of years experience and seeing some common trends with our own sites and blogs summed it up but Matt CONFIRMED it…

This is hot guys! So, I suggest you keep everything aside for the next 3-5mins and try to understand what I’ve shared in here…

I suggest you read this post once quickly and one more time with a notepad in had. Or you could copy and paste it into your word doc and print it and paste it in front of you so that whenever you’re preparing content for your blog projects, you’ll keep these pointers at the top of your mind.

A) Place A Title Tag And Make The Title Descriptive

This is important and yet I see many bloggers and marketers miss this out. Let me give you an example:-

Say, you want to rank high for a keyword “solving tinnitus problem”.

Make sure you put the exact keyword above in the Title Tag and instead of just placing the keyword as is, make it more readable and descriptive, like, “Quick ways of solving tinnitus problem from home”.

It is more readable and natural, isn’t it?

On the other hand, instead of getting ranked for the main keyword only, you will also gain rankings for the other words…

  1. quick ways 
  2. solving tinnitus problem
  3. solving tinnitus problem from home

B) Do Not Use Underscores!

Ok! Believe it or not…even I didn’t know this! I’ve always had a hunch that Google doesn’t like underscores but there was nothing out there to back my hunch.

Let me give you an example:-

Say you’re planning to write a post around a keyword, “health management tips.

According to Matt, do not place underscores within the keywords like this, http://www.health.com/health_management_tips.html

This is because Google sees URL’s with underscores as ONE word! “healthmanagementtips” insteas of 3-words, “health management tips”

You will NOT gain rankings for the 3-word keyword, eventhough you and me know healthmanagementtips is 3 words and not one.

C) Keyword Domains, Are They Important?

According to Matt, they’re NOT! They used to be, but no longer.

Yup! Even I was shocked with this fact. All along, every TOP seo expert in the world has been saying, grab the exact keyword as a domain but according to Matt, this will not guarantee top placement or rankings in its SERP. Well, not anymore…

Let me give you an example:-

Say, you want to get rankings for the keyword “home made diet plans”…

You don’t need to purchase www.homemadedietplans.com.

Instead, if you had a large site on health and diet eg. www.health.com, you can create a post within that site and still gain high rankings for that keyword you’re targetting. Just make sure you’re configuring the AIOSEO plugin for the post correctly and placing the title of the post right.

Eg. www.health.com/home-made-diet-plans.html (this is pefectly fine)
And yes, you can place dashes in between those keywords. It’s perfectly acceptable!

D) Give Your Visitors A Great Experience On Your Sites

I know, I know! It’s getting tougher to please the engines these days but you’ve got to do it if you want to stay in the game. Google will love you for it, trust me!

And anyway,  I think its for the better. Lesser unscrupulous players will eventually leave the market because they will not be able to understand why their sites are not getting ranked and leave. This will create a much lesser competitive platform. I like it!

Anyway, I’ve always professed on keeping blogs and websites simple and uncluttered.

  • Don’t place too many ads in there.
  • No banners please! One is acceptable but 2 or more is spammy.
  • If you’re into Google Adsense, keep the ad placements throughout your site at a minimal.
  • Spread your ads evenly throught the site. 

User experience is what Google is aiming for and according to Matt, Google DOES check every single website and blog out there.

They have state of the art softwares which can even tell, how long a visitor stayed on your webpage and why they left hurrily.

The longer the visitors stay on your sites, the better for you and your sites rankings.

E) Content! Unique Content! Highly Targetted Content!

This is probably one of the major issues right now which is being tackled by Google. There is just too much of  crap DUPLICATE CONTENT out there.

Here are some quick pointers:-

  • Write a minimum 500 word post, nothing less.
  • Make sure your post is 100% unique if not at least 80% unique
  • Spread your main keyword with an 4-5% keyword density.
  • Spread your LSI keywords sporadically but don’t be too spammy. The content is meant for humans to read after all, you’re not writing just to please the SE’s.

One tactic which I must disclose to you which was talked about by Matt is most of us tend to syndicate content throughout the Internet. Usually, we get a 500 word article written, then we just syndicate it to various article directories on the Net.

DON’T do this! Your rankings will suffer!

Instead, use a good article spinner, like JetSpinner or The Best Spinner.

I wrote an entire article about spinning tools and whether if you should use them or stay away from them as well as some tips incase you do decide to use a pinner.

If you’re not good at writing, outsource it. There are various places you can outsource. In one of my articles Write the original article yourself and then get someone from Fiverr or Odesk to spin the articles for you. They have various packages starting from a low $5.

Well, these are some of the main pointers Matt disclosed which I felt important and I’ve shared them with you. There are practically hundreds of other SEO factors Google sees, such as on-page and off-page optimization but I feel you sould tackle the basics first, them the rest will just fall in place.

Hope you like what I’ve shared and if yes, may i ask you to share this post with your friends. Thanks!

Talk soon!

Amar Aaron

Build Relationships With Your Blog Visitors

Why Build Relationships?

Build Relationship With Your Blog VisitorsBlogging 10 years ago and now (2011) has changed dramatically. The power of building relationships with blog visitors or more commonly called Customer Relationship Management (CRM) has only recently begun to take shape and form.

Medium and large corporations ie. Apple and Samsung have fully staffed departments just handing customer relationships and why is that so? Making long term profits out of relationships work! However, relationship levels have changed in the last 10-years and it is not the same as it used to be.

Let me share with you on why I feel building relationships with your blog visitors matter as far as profiting from your blogs is concerned and what are the 3-simple methods I use to build these awesome relationships.

Another plus point I’ve noticed when I started implementing some of the relationship building tactics you’re about to read is, my blogs began climbing up the ranks in the SERP’s.

This has not happened randomly but for 9 out of 10 of my blogs! Perhaps, even Google and other search engines like it when you put some focus on user experience. From what I came to know, and also according to Rand Fishkin, CEO of SEOMoz.org if visitors spends more time on your blogs, and enjoy your content, Google is alerted about it and they tend to rank such sites higher up the SERP’s.

So, basically on step ahead of interacting with your blog visitors is to build long lasting relationships with them. Because of this heighthened visitor experience on most of my blogs, I have seen an increase in income levels too. My blog visitors tend to leave more comments, click on my links, buy in to my offers etc. Many immediately bookmark the blog and revisit 2-3 times a day to further explore more content and articles. How do I know all this? Try using Google Analytics. You’ll be amazed on what you can discover.

I remember, when I newly started blogging back in 2003, there used to be a time when I could just slap a simple (text only) 300-400 word article, place a few affiliate links here and there and wallah…I’d make some sales. It’s no longer the same these days. Times have changed and the online community in general has become more educated, savvy and demanding. Not only that, competition has also become more fierce too.

So for this reason, if you want to increase the liking of your blogs and start monetizing from your blogs effectively, you MUST start building relationships with your blog visitors.

3-Ways I Build Relationships With My Blog Visitors

1. Write Compelling, Interesting And Targetted Content Directed To Your Visitors

This is important. I think if you’re writing an article, you should make the article sound interesting by engaging the visitor… as if you were talking to them face to face. Ask questions! Probe, but be polite. This style of writing can only come with lots of practice and experience but if you’re not engaging your visitors from the start, then you’re leaving lots of potential income on the table.

Forget about just delivering the facts. Everyone does that, don’t they? Do a search on any topic and you’ll know what I mean. Boring facts laid out in text format with little or no images. No proper references.  You need to stand out and make your content more compelling and interesting. If you don’t have the skills to write, outsource it.

One good place I highly use and recommend is Green Light Articles. (Their rates are perhaps the lowest in the industry but their quality surpasses many overly priced content writing services in the market.)

2. Use The Power of Social Media Whenever Possible

I know, I know! You’re already socializing with lots of friends and sometimes keeping up with the load can be daunting as it can take up considerable time to be on the Social networks but the point is IF almost everyone out there is on Facebook why isn’t your blog/website? Just think about it. I used to think that why the hell should large successful corporate giants like BMW and Coca-Cola need a Facebook account but when I observed closely, I realized their increased following on the social networks meant more leads which eventually translated to more sales.

Grab a copy of the famous Facebook Fanpage WordPress plugin here and install FB fanpages from within your WordPress blogs in minutes!

3. Always Offer A FREE Gift (A Targeted Valuable Gift)

You may have heard about this that if you want to win a girl’s heart, give her a gift! It’s no different when it comes to your blog visitors. 2-things happen when you offer a free gift to your visitors.

  • They like you and stick on with you perhaps because they feel obliged that you’ve given them a really valuable gift.
  • You get a chance to collect their names and email addresses

A good example is what I have done on this blog which you’re on right now. Noticed the pop-up light box appearing for the first time asking you to download my latest book? I’m using one of the best in the industry, called PopUp Domination. This is just one of the ways. You can even place a fixed box on the left or right pane using Widget on your WordPress blog together with the code given by your autoresponder service (i.e Aweber/ Getresponse).

Interested to get PopUp Domination for your blog? Buy from my link here and I’ll help you install PopUp Domination at no extra cost. Don’t forget to email me the receipt no. (Just my way of saying thank you!)

In Conclusion

Build relationships and you’ll never go wrong. Beat the clutter out there and stand out as an authority in your niche by engaging with your blog visitors from the start. They’ll love you for it and will buy whatever you’ll have to offer…. eventually.

Speak to you soon.


Amar Aaron

Author & Founder
The HNM System
www.HybridNicheMarketing.com

Posted in Niche Marketing by Amar Aaron. No Comments

Article Spinning Tool – Use It or Stay Away From It?

Hey there, Aaron here…

Are you searching for an article spinning tool to rewrite content for your website or blogs? Or perhaps you’re planning to syndicate hundreds of spun articles to article directories with the hopes of getting backlinks to push your rankings in the search engines? You’ve come to the right place!

STOP! Do NOT Use Any Article Spinner Software Unless
You Know EXACTLY What You’re Doing, Or else…
Risk Never Getting Indexed or Lose Rankings Considerably in Google!

In the last couple of days, I’ve been receiving a few e-mails from some of my friends and students asking me if article spinning still works and should they go ahead and use article spinning software or should they stay away from them.

There Is A Lot Of Confusion…

To be honest, right now, there is a lot of confusion whether to use an article rewriting tool or not especially after Google downgraded countless high PR “content farm” websites or more commonly known as “article directories” since February 2011. Take a closer look at a complete list of websites that were affected by the latest BIG Panda update on 28 September 2011.

Never heard of the Panda Update? Which universe are you from? :-) You can see a video I’ve pasted below from Rand Fishin, one of the top SEO experts in the world.

Which Type of Websites Were Affected By Panda?

But from what I’ve seen, Google has been punishing sites that simply copy/pasted content from the original source (eg. from EzineArticles.com) and pasted it as their own content without giving credit back to the original authors. Direct plageurism. You can take a quick read of what Google says about duplicate content in there official blog here and it seems there is NO such thing as “duplicate content penalty”.

Then, there is another category of websites and blogs which have suffered in rankings and will continue to suffer unless they immediately start doing something about it. What some of these website owners did was they copied a piece of content, say from a 500 word article from an article directory and used a spinning software to spin the original content. But what the major flaw with this is the content spun out is 98% non-human readable. And without any human intervention or maually changing the grammar or synonyms within the content, they paste it in their blogs.

They simply copy/pasted the UNREADABLE spun garbage and pasted it into their websites proudly claiming the content as their own. Yes! The content was unique to the search engines but not humanly readable.

Why Certain Websites Were Not Affected

Now, from my observation, the sites or blogs that DID NOT suffer or drop in rankings due to the Panda update adhered to these practices as far as creating unique content was concerned.

  1. They hired a real human to write their content 100% fresh and unique without using any spinning tools.(Green Light Articles is a great place to outsource your articles for just $5.28 p/300 word article written by a real human. They even have a service called Human Spins which means that after you’ve got your main article written, you can get someone to sit down and rewrite that article manually (manual spin) for upto 30 articles for a mere $10).This strategy is HIGHLY RECOMMENDED by me. This is probably the No#1 reason why all my blogs did not suffer the downgrades of Panda Update.Green Light Articles, “I love you” and I will highly recommend them.
  2. Those who did not outsource used a high end synonyms rich article spinner (ie. JetSpinner.com).
    The way this works is they manually insert Spyntax in the title and throughout the content like this {Title 1 | Title 2 | Title 3 | Title 4 | Title 5} and then manually word by word choose the best closely related word to the original word and insert it. Then they spin the 1st article and then taking the 1st spun article, re-insert it into the spinner and do the same process all over again until they’ve got 8-10 uniquely manually spun articles. (This takes considerable time but its worth the time and effort. I used to do this for many years before switching to Green Light Articles.)

So basically, if you’re planning to use an article spinning tool for your website or blog’s content or you simply want to submit tons of spun articles to Article directories, try to insert your own words to really make it unique and different. And remember, things are only going to get harder and tougher in the months ahead especially for those who tend to ignore the search engine’s quest of delivering highly targeted, relevant, unique and likable content.

People are going to read your articles and content and if they don’t like em’ how are you going to convince Google to place it on page #1 of their Search Engine?

Read something somewhere? Why not share your views by commenting below.

Cheers!

Wistia

This video is courtesy of Rand Fishkin of SEOmoz.org

Backup Your WordPress Blogs!

Hey there, Aaron here.

Just wanted to enlighten you with something unforeseen that happened to one of my ‘money-getting’ blogs last night.

I was trying to access the blog and I received an “Internal Server Error” which means my blog was inaccessible. That was ‘odd’…I’ve never experienced this before!

However, I checked out the WordPress forums and surprisingly I discovered many others using WordPress have been facing similar issues lately.

Hey! I thought WordPress is supposed to back up our blogs, right? Yea right…

CAUTION: WordPress DOES NOT automatically backup blogs!

You need to do it yourself, manually (the first time for each blog) then use automated backups to do it perhaps once a week automatically.

So, you see, even a so called expert blog marketer like myself made a silly avoidable mistake! Hahaha.. :-)

So when I knew this was the problem, I scrambled to look for a solution and I discovered several paid and FREE options. Wanna guess which one I chose?! Of course the free version.  And this plugin was also very easy to install and configure.

The plugin you want to install is WP DB Backup

The installation is the same way as how you install a plugin (from within your wp-admin panel) but for your convenience, I found a video in YouTube which shows you how to install this plugin.

Can’t see the video above? Copy and paste this link in your browser’s address bar > http://youtu.be/8Oze2mgVRSo

This is important fellas! Backup your blogs or risk loosing everything! I’m you don’t want that to happen to you now, do ya?!

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Affiliate Camo Review

Affiliate Camo LogoPLEASE KNOW: THIS IS NOT AN AFFILIATE OFFER I’M TRYING TO SUCKER YOU IN! I ONLY REVIEW CERTAIN IM PRODUCTS WHICH ARE GOOD AND WHICH I FIND USEFUL FOR MY OWN ONLINE BUSINESS AND THEN PASS ON THE GOOD WORD!

So,…the buzz is on and we’ve all been waiting for Matt’s long awaited Affiliate Camo.

So, after testing it for a while…this is what I personally think…

It’s probably one of the best link cloaking softwares I’ve used in a while and you know what’s even better? It’s designed specially for WordPress owners! Brilliant!

So, as soon as I got hold of the beta version, I tested it and I was simply AMAZED with it’s simplicity and ease of use. Not to mention the link stats it shows as to how many visitors clicked on my cloaked affiliate links an so on.

What I Like

  • Simple GUI Interface (with tons of clear and concise videos)
  • Ease of use (they went out of the way to make it easy for non-techies to install, configure and play with this software.)
  • The neat feature of auto keyword linking within posts…(a huge time saver!)

What I Dislike

Yup! You didn’t think I would have just given you the pros without the cons, did ya?!

I disliked 2 things about the software though…

  1. In order to configure it in depth and to get detailed stats, you need to upgrade to their platinum version. ($7  first mnth and $77 p/yr)
  2. Too many videos to seeand in one of the videos, they only showed one way to install the plugin (via an FTP software). Too confusing for non-techies or newbies.DID YOU KNOW? You can just download the software in Zip format in your hard drive and from within your WordPress blog (logged in) and from your Plugins section (left), you can click Install and Upload the Affiliate Camo plugin? Hmm…a faster way!

My Verdict?

Go grab your copy of Affiliate Camo now and give it a try for yourself. It’s FREE so, don’t start judging before you’ve even got a chance to play with it.

For me, I’m abandoning all other url cloaking programs…for now….and will be giving Affiliate Camo a shot!

If you’re interested, you may visit Affiliate Camo’s official site to download the plugin.

I also wanted to share with you a quick video on how Gary monetizes his websites using Affiliate Camo. Click play to see the video.

Happy link cloaking  :-)

P.S. What are your views on this plugin? Do share with me your thoughts.

Search Engine Ranking Factors

How To Make Sure Your Blog Gets Ranked In The Seach Engines

The title itself sounds very catchy doesn’t it?

But from my blogging experience, to rank one’s blog or website is NOT rocket science!

As long as you follow some important SEO guidelines, you won’t go wrong and I can almost guarantee your blog or website WILL get 1st page rankings in the SE’s.

Here is what I do to make sure my blogs are up there:-

1) CONTENT IS KING! (This is in fact, the most important criteria!)

Your blog or website’s content MUST be good! It has to be authentic and not copied from some article directory and pasted there. The content must be DIRECTLY RELATED to a specific keyword phrase and has to add ‘real’ appeal,  benefit and substance for the visitor. (HNM Blogs meet these criteria)

2) On Page Optimization –

This is the 2nd most important aspect the search engines look for. Exactly what is on-page optimization?

  1. Title Tag - Your blog’s title MUST be optimized (with the target keyword phrase)
  2. Description Tag - Your blog’s description MUST be optimized (with at least 160 characters and with the target keyword phrase embedded into a readable sentence)
  3. Domain Name - Preferably purhase a domain which has your target keyword phrase in it. (If you can get a top level domain (.com.net or .org) just grab it!
  4. Keywords in the H1 (Header Tags) – When deciding on your blog’s title, remember to insert the target keyword phrase there too.
  5. Keywords in the Content Section - Make sure at least 4-5 target keyword phrases are spread out throughout your content. (1 for every 100 words)

3) Backlinks

Basically, backlinks means links from appropriate and related websites or blogs pointing back to your blog. This is EXTREMELY IMPORTANT. If you don’t have enough backlinks, the search engines simply don’t see your blog as an authority blog and therefore won’t get it ranked high.  (HNM students have learnt a few back linking methods (Module 7).

These are just some of the major and more obvious factors which search engines look for before deciding if your blog is worth listing and ranking it up in their engines.

Questions? Use the comment section below.

All the best in your blog rankings,

How I Index My Blogs With Bing

Firstly, you may or may not have heard of Bing before.

That’s because, Bing’s former name was Live Search, Windows Live Search, or MSN Search which is powered by Microsoft.

Is Bing better than Google?

Nah! But some say the search results displayed by Bing are more relevant and current than Google’s. And some say it’s search interface is much nicer and neater than Google’s.

Whatever, I don’t care!

Because I don’t use Bing to carry out any of my research work. I work closely with Google’s search engine and the reason is obvious, Google is the ‘Grand-Daddy’ of the searches carried out in the world with more than 70% market share.

Anyway, Bing is gaining some attention these days (thanks to Microsoft’s ruthless media advertising) but I won’t worry about it taking over or beating Google’s search engine any time soon. They have a long long long way yet to go! :-)

Anyway, here is how I index my blogs with Bing:-

STEP 1: Visit http://www.bing.com/webmaster/SubmitSitePage.aspx

STEP2: Once on the page, insert the security captcha, type your blog URL in full (with http://www….) and then click the Submit URL button.

You’re done!

Questions? Comments? Please…use the comments section below.

I’d love to hear from you.

RELATED POSTS

>> How I Index My Blogs With Yahoo

>> How I Index My Blogs With Google

>> Search Engine Ranking Factors

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Posted in Hybrid Niche Marketing by Amar Aaron. 2 Comments

How I Index My Blogs With Yahoo

I’m assuming you’ve created your blog and now you’re in the “tell the whole world about my blog” mood. Great!

I’ve covered how you can submit your blog to Google in my earlier post. In this post, I’ll be discussing how I list my blogs with Yahoo.

Yahoo's HQ in Sunnyvale, USA

Firstly, there are 2 areas in Yahoo you can submit your blogs to.

  1. The standard Yahoo Search Engine
  2. The Yahoo Paid Directory – (starts from $299 annually)

For me, I only submit to Yahoo’s search engine d/base and NOT with Yahoo Directory. This is due to 2 reasons.

  • You have to pay $299 p/year p/blog to Yahoo Directory
  • Yahoo directory is either not so famous and has less visitors compared to any of the other BIG 3. Which means that, even if you’ve paid and got listed, you can’t expect many visitors to your blog.

So, that’s why I prefer to list by blogs directly with Yahoo’s search engine.

Here are the exact steps:-

STEP 1: In your browser, type

https://siteexplorer.search.yahoo.com/submit



STEP 2:
Click on the link which says Submit a Website or Webpage

STEP 3: You’ll see a drop down.Simply insert your blog url (with http://..) and click the Submit URL button

You’re done!

REMEMBER: Never submit the same URL twice to the same search engine. If you’re creating a new post on the same URL which you have submitted earlier, as long as Yahoo or the search engines have indexed your blog, they will automatically capture your new post and index it as well (m0re so IF you’ve optimized that post using the SEO techniques I’ve taught you.)

Related Posts

>> How I Index My Blogs With Google

>> How I Index My Blogs With Bing

>> Search Engine Ranking Factors

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Posted in Hybrid Niche Marketing by Amar Aaron. 4 Comments